{"id":13040,"date":"2023-07-03T12:42:09","date_gmt":"2023-07-03T11:42:09","guid":{"rendered":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/?p=13040"},"modified":"2023-07-03T12:42:10","modified_gmt":"2023-07-03T11:42:10","slug":"fashion-industry-are-ruthless-with-body-confidence-curve-models","status":"publish","type":"post","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/fashion-industry-are-ruthless-with-body-confidence-curve-models\/","title":{"rendered":"Fashion industry are ruthless with body confidence curve models"},"content":{"rendered":"\n<p>It was anger that took over first, then sadness, and finally shame. Jade Hudson felt ashamed of<br>herself for not being good enough. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"1024\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-714x1024.jpg\" alt=\"\" class=\"wp-image-13024\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-714x1024.jpg 714w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-209x300.jpg 209w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-768x1101.jpg 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-1071x1536.jpg 1071w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-1428x2048.jpg 1428w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-rdne-stock-project-7239892-scaled.jpg 1785w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><figcaption class=\"wp-element-caption\">Confident curve woman &#8211; Pexels.com<\/figcaption><\/figure><\/div>\n\n\n<p>The bedroom walls began to close in on her, and the headshots scattered around her walls felt mocking at that moment, a world out of reach yet so close.<\/p>\n\n\n\n<p><br>Jade thought back to hours earlier when it happened. The agent\u2019s mouth was moving but no<br>sound was coming, yet still, she knew what this was. <\/p>\n\n\n\n<p>Rejection.<\/p>\n\n\n\n<p> Rejection in the way, her brows pulled together in a sympathetic gaze, the hand on her shoulder to provide comfort but instead doing the opposite. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8216;When I wasn\u2019t losing weight, they proceeded to drop me from the agency&#8217;.<\/p><cite>Jade Hudson<\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"1024\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-658x1024.jpg\" alt=\"\" class=\"wp-image-13021\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-658x1024.jpg 658w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-193x300.jpg 193w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-768x1195.jpg 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-987x1536.jpg 987w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-1317x2048.jpg 1317w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-shvets-production-6975329-scaled.jpg 1646w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><figcaption class=\"wp-element-caption\">Curve and thin models &#8211; pexels.com<\/figcaption><\/figure><\/div>\n\n\n<p>She walked quickly back home, but her cool was gone, and her shoulders sagged as if the day had broken her and taken her self-assurance.<\/p>\n\n\n\n<p><br>\u201cWhen I was 18 my first agency, Models1 were very insistent on me losing weight\u201d, Jade, 22, now signed to MiLK management tells me during our conversation. <\/p>\n\n\n\n<p>\u201cWhen I wasn\u2019t losing weight, they proceeded to drop me from the agency\u201d. \u201cThis was the most stand-out bad experience I have had in my career. <\/p>\n\n\n\n<p>At this point, I was still straight size and was quite small with a 26\/27-inch waist. They would arrange for me to visit a personal trainer twice a week as well as go to the gym, they would try to tell me what foods I<br>should be eating and what to avoid,\u201d the London-based model remembers.<\/p>\n\n\n\n<p><br>It is no secret that diversity is one of many issues faced in the fashion industry and for decades fashion was known for its exclusivity, but the body positivity movement has challenged the beauty standards in fashion. <\/p>\n\n\n\n<p>Over the last five years, \u2018curve\u2019 and \u2018plus-sized\u2019 models have gained a heavy presence in the industry. From the likes of Ashley Graham to Precious Lee who are pioneers in setting new standards in fashion.<br><\/p>\n\n\n\n<p>When asked if she had noticed a change, \u201cYes, I\u2019ve noticed a lot curvier and plus size girls doing jobs that previously were for very thin girls, such as lingerie, runway, and high fashion. A lot of clients now have sample sizes in larger sizes\u201d, Jade replies<\/p>\n\n\n\n<p><br>According to the British Fashion Council London fashion month saw the biggest increase in size diversity with a jump from 45 curve plus size models last season to 71 models this season.<\/p>\n\n\n\n<p><br>Things do seem to be getting better; however, fashion trends have the power to set us back. The \u2018heroin chic\u2019 phenomenon is a cause for concern; seeing people changing their bodies for trends, leading to unhealthy eating habits and body dysmorphia. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"1024\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-623x1024.jpg\" alt=\"\" class=\"wp-image-13025\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-623x1024.jpg 623w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-182x300.jpg 182w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-768x1263.jpg 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-934x1536.jpg 934w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-1245x2048.jpg 1245w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-nazila-azimzada-17311686-scaled.jpg 1557w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><figcaption class=\"wp-element-caption\">Thin model &#8211; Pexels.com<\/figcaption><\/figure><\/div>\n\n\n<p>Early 2000s fashion has comeback, back then the beauty standards were completely different with the likes of Paris Hilton a 2000s IT girl who rocked low-waisted jeans and halter tops but also at a time were extreme thinness was pushed. <\/p>\n\n\n\n<p>But the trend cycle will undoubtedly have changed by the time you read this article. \u201cI would love to wear low-waisted trousers and miniskirts and small crop tops however; I don\u2019t always feel comfortable doing so. <\/p>\n\n\n\n<p>These sorts of trends are often depicted on quite thin women, so I think it&#8217;s hard for bigger\/curvier girls to feel as though it\u2019s also okay for us to dress the same.\u201d<br><\/p>\n\n\n\n<p>Jenny Jenkin, 22, was scouted at a festival and is now signed to MILK management. \u201cI struggle a<br>lot with not feeling good enough in this industry\u201d, Jenny tells me. <\/p>\n\n\n\n<p>\u201cI have noticed some change, but the industry is very performative and often feels like brands are just ticking boxes\u201d.<\/p>\n\n\n\n<p><br>Jade initially felt \u201cupset to be placed on the curve board\u201d and some may argue that sticking labels on models will only divide them further when being accepted is all anyone really wants. <\/p>\n\n\n\n<p>\u201cI do feel as though there doesn\u2019t need to be separate boards for curve and straight size, our measurements are on our profile regardless so why separate us further?\u201d, <\/p>\n\n\n\n<p>She questions. \u201cI think it\u2019s unnecessary to label women as curve or straight size,\u201d Jenny adds.<br>Across the globe, the issues remain the same, progressively more space is being made for<br>different sizes in fashion. <\/p>\n\n\n\n<p>Canada is a place where dreams are made and for an aspiring model, Montreal is one of the best cities for modelling in Canada.<\/p>\n\n\n\n<p><br>One day Marika O\u2019farrell\u2019s mother was admiring her daughter&#8217;s beauty and suggested she enter a<br>modelling contest. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8216;I started during a time when it was new to see different shapes of models&#8217;<\/p><cite>Marika O&#8217;Farrell<\/cite><\/blockquote><\/figure>\n\n\n\n<p>From young Marika loved dressing up and putting on shows for her family so this was the perfect opportunity to make her dreams come true. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"1024\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-458x1024.jpg\" alt=\"\" class=\"wp-image-13018\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-458x1024.jpg 458w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-134x300.jpg 134w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-768x1719.jpg 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-686x1536.jpg 686w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-915x2048.jpg 915w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/06\/pexels-jennifer-enujiugha-2395921-scaled.jpg 1144w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><figcaption class=\"wp-element-caption\">Curve model showing her leg &#8211; Pexels.com<\/figcaption><\/figure><\/div>\n\n\n<p>\u201cAt the beginning, I was not sure about it, I didn\u2019t see my potential. But I trusted her, and I did a contest in New York that I won when I was 17,\u201d Marika, 24, recalls.<\/p>\n\n\n\n<p><br>Several contests later, she was now signed with New York, Wilhelmina, Next, Canada, and Models1 London. <\/p>\n\n\n\n<p>\u201cEverything was going really fast and unexpectedly,\u201d says the French\u0002 Canadian model who describes the fashion industry as \u201ca roller coaster of emotions\u201d.<\/p>\n\n\n\n<p><br>\u201cI started during a time when it was new to see different shapes of models. I remember that the Curve board was really small. <\/p>\n\n\n\n<p>It\u2019s consistently a big battle to keep diversity in the fashion industry\u201d, says Marika. \u201cWe see stretch marks, textured skin, curve, cellulite\u2026 it\u2019s more inclusive. <\/p>\n\n\n\n<p>It is not perfect yet but it\u2019s getting better we just need to keep standing.\u201d \u201cWhen you don\u2019t work for more than a few weeks you start to think that maybe it\u2019s not made for you. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"1024\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/07\/pexels-rdne-stock-project-7240000-941x1024.jpg\" alt=\"\" class=\"wp-image-13055\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/07\/pexels-rdne-stock-project-7240000-941x1024.jpg 941w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/07\/pexels-rdne-stock-project-7240000-276x300.jpg 276w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/07\/pexels-rdne-stock-project-7240000-768x836.jpg 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/07\/pexels-rdne-stock-project-7240000-1411x1536.jpg 1411w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2023\/07\/pexels-rdne-stock-project-7240000.jpg 1825w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p>But the key is never giving up! I always trusted God,\u201d she says. \u201cThe most important part is<br>believing in yourself. I try not to compare myself with other girls. <\/p>\n\n\n\n<p>I love my curls, my tan, my curves! But that doesn\u2019t mean I don\u2019t like a blond, slim, tall girl! We all have something different that makes us beautiful.\u201d<\/p>\n\n\n\n<p><br>Marika, Jenny, and Jade have all struggled with body confidence, before and during working in this ruthless fashion industry. But it is important to \u201ckeep shining our differences,\u201d Marika closes with.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rejection in the way, her brows pulled together in a sympathetic gaze, the hand on her shoulder to provide comfort but instead doing the opposite. <\/p>\n","protected":false},"author":1634,"featured_media":13057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4973],"tags":[5382,5385,5379,1201,68,890,5386,5384,5381,5383],"class_list":["post-13040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-agent","tag-british-fashion","tag-career","tag-curve","tag-fashion","tag-london","tag-paris-hilton","tag-plus-size","tag-rejection","tag-trainer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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