{"id":23166,"date":"2026-01-14T07:54:47","date_gmt":"2026-01-14T07:54:47","guid":{"rendered":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/?p=23166"},"modified":"2026-01-14T07:54:48","modified_gmt":"2026-01-14T07:54:48","slug":"local-production-seeks-funding-for-edinburgh-fringe-debut","status":"publish","type":"post","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/local-production-seeks-funding-for-edinburgh-fringe-debut\/","title":{"rendered":"Local production seeks funding for Edinburgh Fringe debut"},"content":{"rendered":"\n<p>A Manchester based production is seeking funding to bring their show to the 2026 Edinburgh Fringe Festival.<\/p>\n\n\n\n<p>Will Sharland, 29, is aiming to debut his original musical at the 2026 Edinburgh Fringe. Having launched a crowdfunder in late 2025, he hopes to raise the essential costs it takes to bring a show to the festival.<\/p>\n\n\n\n<p>Based in Manchester, Sharland is the writer, composer, producer and director of KEVIN! The Musical. Premiering at Z-Arts in March last year, the show is a modern musical that reworks tropes of American teen musicals, blending traditional archetypes with current politics and culture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/ok2-1024x683.jpg\" alt=\"Man sat at a piano smiling\" class=\"wp-image-23184\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/ok2-1024x683.jpg 1024w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/ok2-300x200.jpg 300w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/ok2-768x512.jpg 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/ok2.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Will Sharland, auteur of Kevin! The Musical (Image: Will Sharland)<\/figcaption><\/figure>\n\n\n\n<p>\u201cIt is basically a modern retelling of High School Musical, where we are kind of in the modern day,\u201d Sharland said. \u201cIt has all the basic characters that are found in a lot of American TV or film. From the classic underdog or bully to the cheerleader, it includes most of the general archetypes but set in the present day.<\/p>\n\n\n\n<p>\u201cPolitics has already been covered at the fringe, but I think the actual scale of this work is quite insane.&#8221;<\/p>\n\n\n\n<p>&#8220;This show has been created over a very long time and has evolved with time. It has grown in a way which has kind of reflected the changing of life particularly in America.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/IMG_9686-1024x575.png\" alt=\"People stood on a stage with hands in the air\n\" class=\"wp-image-23189\" srcset=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/IMG_9686-1024x575.png 1024w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/IMG_9686-300x168.png 300w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/IMG_9686-768x431.png 768w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/IMG_9686-1536x862.png 1536w, https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/IMG_9686-2048x1150.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image from March 2025 production (Image: Will Sharland)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-long-term-commitment\">Long-term commitment<\/h2>\n\n\n\n<p>This project has been a long-term personal commitment to Will. Starting writing in 2013, the show has taken nearly 12 years from inception to execution. The first performance was a highly emotional moment for him.\u00a0<\/p>\n\n\n\n<p>&#8220;After the show had finished, I walked out and everyone just started clapping, there was probably about 200 people and it was a completely surreal moment,\u201d\u00a0he said.\u00a0<\/p>\n\n\n\n<p>Now, Sharland wants to refine and rework the production for the Edinburgh Fringe this summer. He describes the Fringe as \u201cthe Mecca for theatre\u201d and wants to bring his production to a completely new international audience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2026\/01\/ok4-1024x683.jpeg\" alt=\"People stood in a circle on a stage clapping to a person in the middle\" \/><\/figure>\n\n\n\n<p>Image: Will Sharland<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"r\">Rising costs<\/h2>\n\n\n\n<p>The production team has created a crowdfunder with a goal to raise \u00a310,000. This is the minimum they believe is required to secure a suitable venue and stage. Alongside this, they plan to run fundraising events such as Q&amp;As and a screening of the premiere.&nbsp;&nbsp;The team is also exploring additional funding grants and applications, though Sharland is hesitant due to past experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.edfringe.com\/take-part\/artists\/organise-a-show\/budgeting-and-finance\/\">The Edinburgh Fringe<\/a> provides guidance and advice for funding, but it remains a major concern for Sharland. He said:\u00a0&#8220;it is becoming a much more commercialised and expensive experience to bring people and a show to the fringe.<\/p>\n\n\n\n<p>\u201cTicket prices and venues have gone up, and shows are losing the value they used to have.\u201d<\/p>\n\n\n\n<p>Despite this, Will hopes to bring his passion to reality and gain the exposure to allow for his production to be staged on a larger scale. He added: \u201cit would be brilliant to put some good funding behind it, invest time in it, and work on the show.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Manchester based production is seeking funding to bring their show to the 2026 Edinburgh Fringe Festival. Will Sharland, 29, is aiming to debut his&#8230;<\/p>\n","protected":false},"author":1998,"featured_media":23182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4972],"tags":[],"class_list":["post-23166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local production seeks funding for Edinburgh Fringe debut - The Northern Quota<\/title>\n<meta name=\"description\" content=\"A Manchester based production is seeking funding to bring their show to the 2026 Edinburgh Fringe Festival.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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