{"id":2832,"date":"2018-11-26T13:32:09","date_gmt":"2018-11-26T13:32:09","guid":{"rendered":"http:\/\/wordpress.satellite.mmu.ac.uk\/northernquota-old\/2018\/11\/26\/guitar-going-out-fashion-and-what-does-it-mean-guitar-shops-manchester\/"},"modified":"2018-11-26T13:32:09","modified_gmt":"2018-11-26T13:32:09","slug":"guitar-going-out-fashion-and-what-does-it-mean-guitar-shops-manchester","status":"publish","type":"post","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/guitar-going-out-fashion-and-what-does-it-mean-guitar-shops-manchester\/","title":{"rendered":"Is the guitar going out of fashion? And what does it mean for the guitar shops of Manchester?"},"content":{"rendered":"

Manchester has always championed guitar music in all its forms, from pop to punk, baggy rave to dance to Brit pop and beyond. <\/p>\n

In the city there is a vibrant live music scene where guitar bands can be seen in up to 20 different venues every night.<\/p>\n

Yet in America, the home of the electric guitar, sales have fallen drastically and the Guardian newspaper in a doom-laden article<\/a> even considered whether this was the end for the guitar. <\/p>\n

This summer, iconic guitar company Gibson filed for bankruptcy. This is the company that made the Les Paul, The Flying V, the twin necked SG and the Firebird – guitars wielded by Jimmy Page, Slash and Angus Young among others. <\/p>\n

Ironically one of the reasons for Gibson\u2019s demise not a fear of a declining guitar market but its diversification into a consumer electronics business saddling it with so much debt from which it never recovered.<\/p>\n

Other reasons may have contributed to the guitar\u2019s malaise. The rise of the pop star and hip hop may have taken the hearts and minds of a generation away from guitar led classic pop and firmly into the bedrooms where online DJs and laptop musicians have little need for an instrument from their parent\u2019s youth.<\/p>\n

But what does this mean for Manchester whose music shops are positively crammed with wall to wall guitars of every colour, make and design?<\/p>\n

\"Amrik
Amrik Singh of Chase Music<\/figcaption><\/figure>\n

Amrik Singh, of Chase Music on Oldham Street, sells mainly Chinese Guitars and with prices ranging from \u00a375 to \u00a3300 seems unconcerned by the apparent downward trend.<\/p>\n

He said: \u201cI\u2019ll adapt to the times. I have a decent turnover of stock and I believe I will need to order more in the future.\u201d<\/p>\n

Fender, the other big Guitar manufacturer has seen half of its units being bought online. <\/p>\n

US based, Robert Miles, an IBISWorld research analyst, says that if guitar manufacturing revenue is up, it is the opposite for guitar shops, which are being elbowed out by online shopping giant Amazon.<\/p>\n

Dawson\u2019s on Portland Street in Manchester, which prides itself as the best guitar shop in the city, sells Gibsons, Fenders, Gretches and other high-end guitars which sell for up to \u00a33000. <\/p>\n

\"Gibson
Gibson Gutars in Dawsons Manchester<\/figcaption><\/figure>\n

In other Guitar retailers in Manchester the story is the same, Rob Sewell at Johnny Roadhouse who sells second hand guitars has not seen any difference to sales. But he did notice that more women were buying guitars than ever before.<\/p>\n

In October Fender’s UK team announced that, from a 2016 survey, they were amazed to find that half of its sales were to girls and women.<\/p>\n

Fender CEO Andy Mooney explained; \u201cThere was also belief about what people referred to as the ‘Taylor Swift factor’ maybe making the 50% number short-term and aberrational. In fact, it’s not. Taylor has moved on, I think playing less guitar on stage than she has in the past.\u201d <\/p>\n

An answer may lie in Manchester where the growing \u2018open mic nights\u2019 sport hundreds of guitarists eager to play their songs in the pubs and bars around the city and beyond, hoping to find an audience and be discovered. A great many performers on these nights are women. <\/p>\n

\"Toria
Toria Wooff with Taylor guitar<\/figcaption><\/figure>\n

Music student and singer songwriter, Toria Wooff, 22, has been performing at the open night spots for a couple of years now and has noticed the change. \u201cThere are definitely more women playing then when I first started and I\u2019ve just bought a new Taylor 214c . . .\u201d<\/p>\n

Rob from Johnny Roadhouse said: \u201cWhen I first worked here eight years ago it was all blokes buying guitars, it was a bit macho. Now women come in to buy a guitar while their boyfriend looks on.\u201d<\/p>\n

Lee \u2018Giz\u2019 Gibbs, a guitar expert at Guitar Warehouse PMT on Regent Road agrees, \u201cYes, I had heard that, and it seems to be true here.\u201d<\/p>\n

Reports of the death of the guitar seems to be greatly exaggerated, certainly in Manchester where bands of musicians both male and female  armed with their guitars are on a mission to find yet another open mic spot where just maybe . . .<\/p>\n

John Robb, the voice of punk rock in Manchester reluctantly said, at the height of rave culture in 1992, that the guitar was dead. It survived then and it will probably survive now, and it seems, the future is women. <\/p>\n","protected":false},"excerpt":{"rendered":"

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