{"id":2858,"date":"2018-12-23T15:19:27","date_gmt":"2018-12-23T15:19:27","guid":{"rendered":"http:\/\/wordpress.satellite.mmu.ac.uk\/northernquota-old\/2018\/12\/23\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/"},"modified":"2018-12-23T15:19:27","modified_gmt":"2018-12-23T15:19:27","slug":"profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing","status":"publish","type":"post","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","title":{"rendered":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing"},"content":{"rendered":"

In a world where people purchase music less often, the future could lie in streaming services like Spotify. With 80 million listeners, it is the largest and it provides a free service with advertising placed among the music. Apple Music, its nearest rival, is subscription only (30 million) and while it has the entire Apple Corporation behind it, many believe Spotify is the best music streaming service. Tech reviews often put Spotify ahead of its main rival.<\/p>\n

But being the biggest and best is not creating the profits its investors want. Spotify in its Q2 2018 report, posted mixed results. While it gained more subscribers the average revenue per user (ARPU) fell 12%.  The company also lost $584 million so far this year, and remains on track to lose over $1 billion by the end of 2018.<\/p>\n

So where is it failing?<\/p>\n

Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. They also provide a family premium rate (no Ads) for $14.99 which has been abused by multiple users (more than the allocated 6) using the service. It also means that there is a shortfall of $44.95 a month with six less subscribers. To challenge this Spotify introduced a GPS verification for the family plan. But this, met with a huge backlash from Subscribers, introducing the twitter tag #familybybloodbutnotbylocation, <\/em>has persuaded Spotify to \u2018pause this policy.\u2019<\/p>\n

In an attempt to be a global brand Spotify has launched its services in the Middle East and North Africa but at half the price of Europe and US subscriptions, the company\u2019s \u2018accessible\u2019 pricing could hurt its profit margins.<\/p>\n

And in an altruistic move, it seems Spotify is prepared to pay royalties to artists where other providers such as YouTube have become rich by avoiding this.<\/p>\n

In order keep profits high, the video platform pays out the bare minimum in royalties to copyright owners.  <\/p>\n

\"Spotify
Spotify’s business model is struggling to stay afloat<\/figcaption><\/figure>\n

Helen Smith of the Independent Music Companies Association explains.<\/p>\n

\u201cFor every \u20ac1 ($1.14) from YouTube, Spotify pays \u20ac10 ($11.42).\u201d  This is another hit on Spotify\u2019s profits. Added to this, You Tube Music has just been launched with the weight of Google behind it. With yet another music streaming service could it spell too much competition for Spotify?<\/p>\n

Ross Cotton who deals with digital sales at Cargo Records in London feels upbeat about the future: \u201cSince Spotify keeps increasing its territorial reach (they\u2019ve recently launched in ME territories) \u2013 I can\u2019t see it affecting the streaming industry in a bad way in the future. Apple Music is also increasing in popularity, so it\u2019ll be interesting to see which of these two figure heads becomes the most popular.<\/p>\n

“If anything, streaming is a great way for people to listen to music before they commit to buying physical products, so even in this sense, streaming will always be a key figure head in the music industry.<\/p>\n

\n

 It\u2019s really hard to tell how the future will look, with new elements and services appearing all the time, and changes happening every day<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.<\/p>\n","protected":false},"author":1262,"featured_media":2857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4973,1],"tags":[2454,2453,2455,2451,2452],"class_list":["post-2858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-uncategorised","tag-all-music-is-free","tag-apple-music","tag-future-of-music-industry","tag-music-streaming","tag-spotify"],"acf":[],"yoast_head":"\nAs profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota\" \/>\n<meta property=\"og:description\" content=\"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Northern Quota\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-23T15:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thenorthernquota.org\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Harry Stafford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harry Stafford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/\"},\"author\":{\"name\":\"Harry Stafford\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/#\\\/schema\\\/person\\\/76db588d67ed5ab5f3a4cccb874151db\"},\"headline\":\"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing\",\"datePublished\":\"2018-12-23T15:19:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/\"},\"wordCount\":518,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/wp-content\\\/uploads\\\/sites\\\/437\\\/2018\\\/11\\\/spotify_logo_2.png\",\"keywords\":[\"All music is free\",\"Apple Music\",\"Future of music industry\",\"Music Streaming\",\"Spotify\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/\",\"url\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/\",\"name\":\"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/wp-content\\\/uploads\\\/sites\\\/437\\\/2018\\\/11\\\/spotify_logo_2.png\",\"datePublished\":\"2018-12-23T15:19:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/#\\\/schema\\\/person\\\/76db588d67ed5ab5f3a4cccb874151db\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/wp-content\\\/uploads\\\/sites\\\/437\\\/2018\\\/11\\\/spotify_logo_2.png\",\"contentUrl\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/wp-content\\\/uploads\\\/sites\\\/437\\\/2018\\\/11\\\/spotify_logo_2.png\",\"width\":750,\"height\":400,\"caption\":\"Spotify Logo 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thenorthernquota.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/#website\",\"url\":\"https:\\\/\\\/thenorthernquota.org\\\/\",\"name\":\"The Northern Quota\",\"description\":\"Latest news from Manchester\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thenorthernquota.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thenorthernquota.org\\\/#\\\/schema\\\/person\\\/76db588d67ed5ab5f3a4cccb874151db\",\"name\":\"Harry Stafford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g\",\"caption\":\"Harry Stafford\"},\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/author\\\/harry-stafford\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","og_locale":"en_GB","og_type":"article","og_title":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","og_description":"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.","og_url":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","og_site_name":"The Northern Quota","article_published_time":"2018-12-23T15:19:27+00:00","og_image":[{"width":750,"height":400,"url":"https:\/\/thenorthernquota.org\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","type":"image\/png"}],"author":"Harry Stafford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Harry Stafford","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#article","isPartOf":{"@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/"},"author":{"name":"Harry Stafford","@id":"https:\/\/thenorthernquota.org\/#\/schema\/person\/76db588d67ed5ab5f3a4cccb874151db"},"headline":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing","datePublished":"2018-12-23T15:19:27+00:00","mainEntityOfPage":{"@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/"},"wordCount":518,"commentCount":0,"image":{"@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#primaryimage"},"thumbnailUrl":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","keywords":["All music is free","Apple Music","Future of music industry","Music Streaming","Spotify"],"articleSection":["Features"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","url":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","name":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","isPartOf":{"@id":"https:\/\/thenorthernquota.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#primaryimage"},"image":{"@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#primaryimage"},"thumbnailUrl":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","datePublished":"2018-12-23T15:19:27+00:00","author":{"@id":"https:\/\/thenorthernquota.org\/#\/schema\/person\/76db588d67ed5ab5f3a4cccb874151db"},"breadcrumb":{"@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#primaryimage","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","contentUrl":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","width":750,"height":400,"caption":"Spotify Logo 1"},{"@type":"BreadcrumbList","@id":"https:\/\/thenorthernquota.org\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thenorthernquota.org\/"},{"@type":"ListItem","position":2,"name":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing"}]},{"@type":"WebSite","@id":"https:\/\/thenorthernquota.org\/#website","url":"https:\/\/thenorthernquota.org\/","name":"The Northern Quota","description":"Latest news from Manchester","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thenorthernquota.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/thenorthernquota.org\/#\/schema\/person\/76db588d67ed5ab5f3a4cccb874151db","name":"Harry Stafford","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g","caption":"Harry Stafford"},"url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/author\/harry-stafford\/"}]}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Harry Stafford\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Northern Quota - Latest news from Manchester\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota\" \/>\n\t\t<meta property=\"og:description\" content=\"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-12-23T15:19:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-12-23T15:19:27+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#blogposting\",\"name\":\"As profits fall, Spotify\\u2019s efforts to please everyone could be its undoing - The Northern Quota\",\"headline\":\"As profits fall, Spotify\\u2019s efforts to please everyone could be its undoing\",\"author\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/author\\\/harry-stafford\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/wp-content\\\/uploads\\\/sites\\\/437\\\/2018\\\/11\\\/spotify_logo_2.png\",\"width\":750,\"height\":400,\"caption\":\"Spotify Logo 1\"},\"datePublished\":\"2018-12-23T15:19:27+00:00\",\"dateModified\":\"2018-12-23T15:19:27+00:00\",\"inLanguage\":\"en-GB\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#webpage\"},\"articleSection\":\"Features, Uncategorised, All music is free, Apple Music, Future of music industry, Music Streaming, Spotify\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/category\\\/uncategorised\\\/#listItem\",\"name\":\"Uncategorised\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/category\\\/uncategorised\\\/#listItem\",\"position\":2,\"name\":\"Uncategorised\",\"item\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/category\\\/uncategorised\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#listItem\",\"name\":\"As profits fall, Spotify\\u2019s efforts to please everyone could be its undoing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#listItem\",\"position\":3,\"name\":\"As profits fall, Spotify\\u2019s efforts to please everyone could be its undoing\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/category\\\/uncategorised\\\/#listItem\",\"name\":\"Uncategorised\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/#organization\",\"name\":\"The Northern Quota\",\"description\":\"Latest news from Manchester\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/author\\\/harry-stafford\\\/#author\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/author\\\/harry-stafford\\\/\",\"name\":\"Harry Stafford\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Harry Stafford\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#webpage\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/\",\"name\":\"As profits fall, Spotify\\u2019s efforts to please everyone could be its undoing - The Northern Quota\",\"description\":\"Spotify\\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/author\\\/harry-stafford\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/author\\\/harry-stafford\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/wp-content\\\/uploads\\\/sites\\\/437\\\/2018\\\/11\\\/spotify_logo_2.png\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#mainImage\",\"width\":750,\"height\":400,\"caption\":\"Spotify Logo 1\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\\\/#mainImage\"},\"datePublished\":\"2018-12-23T15:19:27+00:00\",\"dateModified\":\"2018-12-23T15:19:27+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/#website\",\"url\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/\",\"name\":\"The Northern Quota\",\"description\":\"Latest news from Manchester\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/satellite.mmu.ac.uk\\\/northernquota-old\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","description":"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.","canonical_url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#blogposting","name":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","headline":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing","author":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/author\/harry-stafford\/#author"},"publisher":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","width":750,"height":400,"caption":"Spotify Logo 1"},"datePublished":"2018-12-23T15:19:27+00:00","dateModified":"2018-12-23T15:19:27+00:00","inLanguage":"en-GB","mainEntityOfPage":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#webpage"},"isPartOf":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#webpage"},"articleSection":"Features, Uncategorised, All music is free, Apple Music, Future of music industry, Music Streaming, Spotify"},{"@type":"BreadcrumbList","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old#listItem","position":1,"name":"Home","item":"https:\/\/satellite.mmu.ac.uk\/northernquota-old","nextItem":{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/category\/uncategorised\/#listItem","name":"Uncategorised"}},{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/category\/uncategorised\/#listItem","position":2,"name":"Uncategorised","item":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/category\/uncategorised\/","nextItem":{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#listItem","name":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#listItem","position":3,"name":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing","previousItem":{"@type":"ListItem","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/category\/uncategorised\/#listItem","name":"Uncategorised"}}]},{"@type":"Organization","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/#organization","name":"The Northern Quota","description":"Latest news from Manchester","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/"},{"@type":"Person","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/author\/harry-stafford\/#author","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/author\/harry-stafford\/","name":"Harry Stafford","image":{"@type":"ImageObject","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/b7c7326729582c96b652fc420fcd054f51a19e2de16ff0986b212b6d3bd17a67?s=96&d=mm&r=g","width":96,"height":96,"caption":"Harry Stafford"}},{"@type":"WebPage","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#webpage","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","name":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","description":"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/#website"},"breadcrumb":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#breadcrumblist"},"author":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/author\/harry-stafford\/#author"},"creator":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/author\/harry-stafford\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-content\/uploads\/sites\/437\/2018\/11\/spotify_logo_2.png","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#mainImage","width":750,"height":400,"caption":"Spotify Logo 1"},"primaryImageOfPage":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/#mainImage"},"datePublished":"2018-12-23T15:19:27+00:00","dateModified":"2018-12-23T15:19:27+00:00"},{"@type":"WebSite","@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/#website","url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/","name":"The Northern Quota","description":"Latest news from Manchester","inLanguage":"en-GB","publisher":{"@id":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/#organization"}}]},"og:locale":"en_GB","og:site_name":"The Northern Quota - Latest news from Manchester","og:type":"article","og:title":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","og:description":"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money.","og:url":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/","article:published_time":"2018-12-23T15:19:27+00:00","article:modified_time":"2018-12-23T15:19:27+00:00","twitter:card":"summary_large_image","twitter:title":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing - The Northern Quota","twitter:description":"Spotify\u2019s free service means many listeners are reluctant to upgrade to subscription. While Spotify are trying to be fair to everyone, revenue is falling and the company is losing money."},"aioseo_meta_data":{"post_id":"2858","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-02-08 03:45:44","updated":"2025-06-05 06:26:20","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/category\/uncategorised\/\" title=\"Uncategorised\">Uncategorised<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tAs profits fall, Spotify\u2019s efforts to please everyone could be its undoing\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old"},{"label":"Uncategorised","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/category\/uncategorised\/"},{"label":"As profits fall, Spotify\u2019s efforts to please everyone could be its undoing","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/profits-fall-spotifys-efforts-please-everyone-could-be-its-undoing\/"}],"_links":{"self":[{"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/posts\/2858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/users\/1262"}],"replies":[{"embeddable":true,"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/comments?post=2858"}],"version-history":[{"count":0,"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/posts\/2858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/media\/2857"}],"wp:attachment":[{"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/media?parent=2858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/categories?post=2858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/wp-json\/wp\/v2\/tags?post=2858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}