{"id":2906,"date":"2018-12-01T16:19:48","date_gmt":"2018-12-01T16:19:48","guid":{"rendered":"http:\/\/wordpress.satellite.mmu.ac.uk\/northernquota-old\/2018\/12\/01\/are-plant-based-milks-more-popular-you-think\/"},"modified":"2018-12-01T16:19:48","modified_gmt":"2018-12-01T16:19:48","slug":"are-plant-based-milks-more-popular-you-think","status":"publish","type":"post","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/are-plant-based-milks-more-popular-you-think\/","title":{"rendered":"Are plant-based milks more popular than you think?"},"content":{"rendered":"

It is not unknown that plant-based milks have had a huge increase in sales in the last couple of years. In fact, according to market research from Mintel, sales soared by 30% between 2015 and 2017 and are clearly still rapidly growing.<\/p>\n

\"graph\"
Sales increased by 30% in two years according to Mintel<\/figcaption><\/figure>\n

In 2017, the sales of plant-based milk reached \u00a3367 million with almond milk being a market leader. Another source, Wired, says in every three pints sold, two are almond milk products, making the milk a clear popular choice.<\/p>\n

There have been questions about this trend and where its sudden incline came from but as claimed by another study, 46% of young people felt the current food system is inconsiderately harsh on the plant, thus guiding them to plant-based alternatives.<\/p>\n

Oatly, a Swedish company is currently one of the leading names in the dairy-free market and has been around for 25 years. In 2012, Oatly faced sales of approximately \u00a315 million, but their sales today are estimated to be roughly \u00a3102.5 million, demonstrating the vast growth in the dairy-free market.<\/p>\n

Despite the immense growth, coffee shops continue to charge an extra 40p for an alternative dairy-free milk. These milks being either Oat, Almond, Coconut and even rice-coconut. Plant-based milks have never been so popular in the UK so it is a perfect time to promote drinking the healthier alternative.<\/p>\n

After speaking to regular coffee shop goers, it was evident that people won’t choose a dairy-free alternative because of the extra charge. Psychology student Ebony Julienne admitted: “I like most of the dairy-free milks, mostly rice milk, but why would I pay an extra 40p every time I buy a coffee when I can just get cow’s milk for free?”. Many people agreed that they would be more likely to opt for the alternative if they were offered for free.<\/p>\n","protected":false},"excerpt":{"rendered":"

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