{"id":6682,"date":"2022-03-07T14:09:31","date_gmt":"2022-03-07T14:09:31","guid":{"rendered":"http:\/\/wordpress.satellite.mmu.ac.uk\/northernquota-old\/2022\/03\/07\/fancy-talking-lamppost-quayside-mediacity-shopping-centre-wants-different-kind-customer\/"},"modified":"2022-03-07T14:09:31","modified_gmt":"2022-03-07T14:09:31","slug":"fancy-talking-lamppost-quayside-mediacity-shopping-centre-wants-different-kind-customer","status":"publish","type":"post","link":"https:\/\/satellite.mmu.ac.uk\/northernquota-old\/fancy-talking-lamppost-quayside-mediacity-shopping-centre-wants-different-kind-customer\/","title":{"rendered":"Fancy talking to a lamppost? Quayside MediaCity shopping centre wants a different kind of customer feedback"},"content":{"rendered":"

A ground-breaking scheme in which customers can talk to inanimate objects such as lampposts has been launched at Quayside MediaCity shopping centre.<\/p>\n

The aim is to get feedback from customers about their shopping experience.<\/p>\n

Quayside has collaborated with engagement platform Hello Lamp Post<\/a> to bring interactive technology to the centre.<\/p>\n

The partnership came from the MediaCityUK Smart City Innovation Testbed which took place earlier in the year, giving tech start-ups across the UK the opportunity to develop their products and services in real city environments.<\/p>\n

 <\/p>\n

\"\"
Hello Lamp Post QR code on a bench at Quayside shopping centre <\/figcaption><\/figure>\n

Visitors scan a QR code attached to objects such as benches and planters, which triggers a text conversation with the object, receiving real-time answers as well as information on the centre.<\/p>\n

Shoppers are  asked to give their opinions on various aspects of the shopping centre, such as music, plants and seating.<\/p>\n

The Northern Quota has seen data from Quayside and Hello Lamp Post on customer interactions.<\/p>\n

Shoppers have suggested that more colour and lights could improve the centre, as well as comfier seats and decorations on blank walls.<\/p>\n

 <\/p>\n

\"\"
An example of a text conversation with one of the centre’s objects <\/figcaption><\/figure>\n

 Hello Lamp Post\u2019s marketing manager, Francesca Esses, said: \u201cHello Lamp Post helps organisations with their community engagement such as sustainability, design and safety.<\/p>\n

\u201cWe can make any object or location interactive such as: a statue to learn about its history, a shopping centre to find your way around or a bus stop to find out bus times.<\/p>\n

\u201cThe deployment is helping Quayside to gather real-time data, insights and sentiment from visitors, which will be used to improve wellbeing, experiences and customer satisfaction.”<\/p>\n","protected":false},"excerpt":{"rendered":"

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